Founded in Los Angeles in 2003, NYDJ (which stands for ‘not your daughters jeans’) introduced a revolutionary jean collection that was both comfortable and figure-flattering. NFYD Jeans are designed to fit snugly, as the fabric will give with movement. The elasticity of the fabric, in combination with the slimming Lift Tuck technology, ,means that you can generally go down a size when choosing a pair of NFYD jeans.

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